{"product_id":"branding-crea-il-tuo-brand-con-claudia-colucci-e-cristina-costa","title":"Branding: crea il tuo Brand con Claudia Colucci e Cristina Costa","description":"\u003csection class=\"course\" style=\"font-family: Poppins, sans-serif;\"\u003e\n\u003ch2\u003e\u003cstrong\u003e20 puntate in diretta online da 2 ore l'una\u003c\/strong\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cstrong\u003eEcco il calendario (il corso si svolge in giorni e orari differenti)\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ctable style=\"width: 100%; font-family: Poppins, sans-serif; text-align: center; border-collapse: collapse;\"\u003e\n \u003ctbody\u003e\n    \u003ctr\u003e\u003ctd\u003elun 14 set 26 — 18:30 - 20:30\u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd\u003egio 17 set 26 — 18:00 - 20:00\u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd\u003elun 21 set 26 — 17:30 - 19:30\u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd\u003emar 22 set 26 — 18:30 - 20:32\u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd\u003emer 23 set 26 — 17:30 - 19:30\u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd\u003egio 24 set 26 — 18:00 - 20:00\u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd\u003even 25 set 26 — 18:00 - 20:00\u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd\u003elun 28 set 26 — 17:30 - 19:30\u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd\u003egio 01 ott 26 — 17:30 - 19:30\u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd\u003even 02 ott 26 — 18:00 - 20:00\u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd\u003elun 05 ott 26 — 17:30 - 19:30\u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd\u003emer 07 ott 26 — 17:30 - 19:30\u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd\u003egio 08 ott 26 — 17:30 - 19:30\u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd\u003elun 12 ott 26 — 17:30 - 19:30\u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd\u003emer 14 ott 26 — 18:30 - 20:30\u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd\u003elun 19 ott 26 — 18:30 - 20:30\u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd\u003emer 21 ott 26 — 18:00 - 20:00\u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd\u003egio 22 ott 26 — 18:30 - 20:30\u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd\u003elun 26 ott 26 — 18:30 - 20:30\u003c\/td\u003e\u003c\/tr\u003e\n    \u003ctr\u003e\u003ctd\u003emer 28 ott 26 — 18:30 - 20:30\u003c\/td\u003e\u003c\/tr\u003e\n  \u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2 style=\"font-weight: bold;\"\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003ch3 style=\"font-weight: bold;\"\u003ePresentazione del corso\u003c\/h3\u003e\n\u003cp\u003eHai un’idea o un progetto, ma ti manca ciò che lo rende davvero riconoscibile? Con questo corso imparerai a creare il tuo brand da zero: non solo un nome o un logo, ma un’identità completa e coerente che ti fa distinguere, parlare alle persone giuste e trasmettere fiducia. Il nostro sarà un percorso pratico, guidato passo dopo passo: mentre impari, costruisci davvero il tuo brand. Al termine del corso, non avrai “solo capito”, avrai un’identità pronta da comunicare.\u003c\/p\u003e\n\u003ch3 style=\"font-weight: bold;\"\u003eObiettivi del corso\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eComprendere il ruolo del brand nel digital marketing.\u003c\/li\u003e\n\u003cli\u003eCostruire una Brand Identity completa partendo da zero.\u003c\/li\u003e\n\u003cli\u003eAnalizzare mercato e competitor con metodo semplice ed efficace.\u003c\/li\u003e\n\u003cli\u003eDefinire mission, vision, valori, target e posizionamento.\u003c\/li\u003e\n\u003cli\u003eCreare tono di voce, identità visiva e messaggi coerenti.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 style=\"font-weight: bold;\"\u003eProgramma dettagliato del corso\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFondamenti di digital marketing e canali principali\u003c\/li\u003e\n\u003cli\u003eCos’è la Brand Identity e perché è essenziale online\u003c\/li\u003e\n\u003cli\u003eRicerca di mercato base: trend e bisogni del pubblico\u003c\/li\u003e\n\u003cli\u003eAnalisi competitor: diretti\/indiretti e spazio di differenziazione\u003c\/li\u003e\n\u003cli\u003eMission, vision e valori del brand\u003c\/li\u003e\n\u003cli\u003eTarget e buyer persona (base)\u003c\/li\u003e\n\u003cli\u003ePosizionamento base e promessa di valore\u003c\/li\u003e\n\u003cli\u003eBrand personality e tone of voice\u003c\/li\u003e\n\u003cli\u003eNaming: criteri di scelta e verifica disponibilità\u003c\/li\u003e\n\u003cli\u003eIdentità visiva base: logo concept, palette colori, font, moodboard\u003c\/li\u003e\n\u003cli\u003eCanva per creare i primi materiali visivi coerenti\u003c\/li\u003e\n\u003cli\u003eCopywriting base di brand: claim, bio, “chi siamo”, CTA\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/section\u003e","brand":"Archimede Insegna","offers":[{"title":"Default Title","offer_id":53185705574742,"sku":null,"price":259.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0844\/9690\/8630\/files\/0007-6387730999023106113.png?v=1776783701","url":"https:\/\/archimedeinsegna.it\/products\/branding-crea-il-tuo-brand-con-claudia-colucci-e-cristina-costa","provider":"Archimede Insegna","version":"1.0","type":"link"}